![]() This has never been any different, and the first thing I do when I make a coffee in the morning is to switch music on in my house. Music is life and I do all of my writing and thinking to a soundtrack. “I’m the person that listens to music everywhere I go. Badbadnotgood/ghostfacekillah – Sour Soul.The fact that I have a few hardcore Swifties in my household meant I was rather petrified about broadly sharing this information.” Sam Geer – National managing director, Initiative Australia To be honest, I’ve only fully migrated to Spotify earlier this year so this is my first legitimate Wrapped. You might be there for a nice relaxing time, but every weirdo you’ve ever connected with on social media is sitting there with you. “Spotify Wrapped is a bit like wandering into a Finnish sauna. A marketer’s nirvana.” Greg Kearney – Executive manager, media (marketing), Suncorp I still can’t believe the inclusion of a personal video message from my favourite artist… pure personalisation genius. It’s the soundtrack to the year – the highs, the lows and everything in between, igniting memories, emotions, laughter and joy, plus the ‘surprise and delight’ of seeing how Spotify has wrapped up the year – just for you in the most unexpected ways. ![]() “Spotify Wrapped is one on the year’s most anticipated events among my family, friends and I, and it seems most of the global population these days as it has entered culture, capturing the zeitgeist of the moment. You Make My Dreams Come True – Hall and Oats.Perfect Symphony – Ed Sheeran and Andrea Bocelli.Michelle Martinis – head of marketing, home owner, personal bank marketing, NAB I Wish I Knew How It Would Feel To Be Free – Nina Simone (Never a year without Nina!). ![]()
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